The SmartWool story starts in the heart of the Colorado Rockies where product ideas are born every time we step out our back door.
At the heart of our products is the highest quality Merino yarn available, from sheep raised in some of the most amazing places on earth. Places like the beautiful ranches of New Zealand and Uruguay.
But that’s only the beginning of our story. The timeless craftsmanship found in the American Southeast skillfully transforms fiber to form, ultimately making the world’s best performance socks, right here in America.
FITS ® is a premium sock brand resulting from the collaboration of third and fourth generation textile manufacturers to create the absolute best fitting sock in the marketplace as a response to an industry-wide epidemic of ill-fitting socks. Utilizing only the best raw materials available, FITS ® incorporates innovative, proprietary engineering and technology to create the most comfortable, best-fitting sock in the world. The result: a product line that embodies the crucial connection between fit and performance.
Finding the right hat is no small thing. Which is why a lot of people simply say, “I’m not a hat person.” To them we respond: “You just haven’t found the right hat.”
Whether you have short hair or long, a big head or a tiny one, and even if you don’t think you’re a ‘hat person,’ we’re pretty sure we make a hat that you will love.
ENO isn’t just about making hammocks. We’re about inspiring a community of like-minded individuals to live for and love the outdoors. Old or young, adventurer or relaxer, traveler or backyard nappers – set up your hammock, lay back, and enjoy ENOPIA
We’ll keep water icy cold on a hot sunny beach. And serve up a hot coffee on the chairlift ride. We’ll sit patiently by your camp chair with frosty cold beer while you gather wood for the fire. Or keep you hydrated on a hike: ice, water, go. And five hours later, after driving to the trailhead and climbing 2,000 feet, you’ll still have ice and water while you enjoy the view. We’ll bring you hot tea on misty riverside mornings when the steelhead are running, hot cocoa to coax your kids along a snowy trail, and a refreshing sip of “all-about-you” during Saturday afternoon yoga. We’re not just along for the ride. We’re along to help make the ride awesome.
More than 25 years ago, BUFF® invented the tubular headwear category with our Original BUFF® product. As the outdoor industry has progressed, we have evolved with it, incorporating the latest in technical fabric innovations while remaining true to our heritage of quality and craftsmanship. It’s the reason that athletes and outdoor enthusiasts trust our products, and why BUFF® is the original multifunctional headwear.
Orthotics are a major focus for Aetrex, the company has also pioneered an industry-altering digital foot scanner, the iStep. This patented foot scanning technology is designed to accurately measure foot size, arch type and pressure points in a matter of seconds. The technology immediately custom selects the ideal footwear and orthotics for your feet.